What Is an SEO Strategy?
An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining, and implementing steps designed to improve search engine rankings.
In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.
With that, here are the steps to create an SEO strategy in 2020:
Step #1: Create a List of Keywords
Everything in search engine optimization revolves around keywords.
Which is why keyword research is usually the first step of any legit SEO strategy.
You can easily find keywords that your target customer searches for using Google Suggest.
Start typing a keyword into Google’s search field, and it will populate a list of suggestions:
These usually make awesome keywords for SEO because they come straight from Google.
So you know that people are actually searching for them.
Plus, longer keywords (known as “long tail keywords”) tend to be less competitive than “short tail” terms.
If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like SEMrush or Ubersuggest.
Step #2: Analyze Google’s First Page
OK, so you found a handful of keywords.
Now it’s time to see what’s already working for those keywords.
To do that, just type one of the keywords that you found into Google.
Step #3: Create Something Different or Better
Now it’s time to create some super high-quality content.
When it comes to SEO content, you’ve got two options:
Option #1: You can create something different.
Option #2: You can create something better.
Different
Sometimes you want to create something bigger and better than what’s out there.
A few months ago I sat down to write a piece of content optimized around: “Mobile SEO”.
And I noticed Google’s first page was littered with list posts, like: “X Ways to Mobile Optimize Your Site.”