Google SEO Tips for Beginners.
The most important SEO tips that can make a difference to your Google rankings are:
- Optimize your page titles and meta descriptions
- Create SEO friendly URLs
- Add a breadcrumb menu to your internal pages
- Add internal links to your content
- Use headings and formatting options to make your pages easier to read
- Customize your 404 page
- Optimize your images
- Improve your page speed
- Get backlinks from other websites
- Make sure that your website is mobile-friendly
- Create an XML sitemap and a User sitemap
- Improve the quality of your content
- Update your website with fresh content
- Check for broken links
- Use Google webmaster tools and analytics
What you will read in this post is SEO advice that works.
I have tested this strategy over the years on a number of websites with remarkable results.
Description
The page description meta tag is also very important. It gives users, Google, and other search engines a summary of what the page is about.
Google may choose to show what you type in the description as a snippet for your page or may decide to use a part of your page’s content.
In other words, it does not mean that what you write in the description will show in the snippet.
The guidelines for writing a good meta description are:
- Always provide a unique description for all pages, posts, products of your website.
- Keep the meta description length between 180-200 characters.
- Avoid repeating the title in the description
- Don’t add too many keywords
You can see the example below on how I use the description tag on my SEO Course page.
2. Permanent link structure
Guidelines for SEO Friendly URLs
- Make Urls simple and easy to understand for search engines and users
- Use hyphens ‘ – ‘ to separate the words that make up a URL
- Avoid lengthy Urls with unnecessary information